Since we need to have 12 credit hours to enable us to get the Dean's certificate, with heavy heart I decided to changed my plan of study.
I have dropped CTU 553 and replaced to Marketing in Communications - Com 463. Since yesterday, I did not managed to get into Iclass so I decided to call Puan. I managed to speak to Puan and informed my problems and proceeded to give a call to the SMB (after advised by Puan). After the staff-in-charged informed me that I will be able to view the Marketing on line I am relieved.
Yes, at last I managed to go into Iclass and went through the contents. It looks like, I have to really pull my socks this Semester. 4 Subject and all of them is tough. Very tough, a lot of reading and assignments.
My oh My....oh gosh be ghost..Let's gone...
Thursday, January 15, 2009
Tuesday, January 13, 2009
Psychology - Background
Psychology -
The scientific study of behaviors and mental processes.
Field of Psychology is considered as science because the scientific methods are used to acquire the body of knowledge
Goal of Psychology -
The goals of psychology are to describe, explain, predict and control the behavior and mental processes
1.To describe: The first step in understanding any behavior and mental process. Researchers describe the phenomenon of behaviors and mental processes as accurately and completely as possible.
2.To explain: Researchers explain the causes of the behaviors and mental processes after the findings have been tested, retested and confirmed.
3.To predict: Researchers have the knowledge to specify the condition under which a behavior is likely to occur (antecedent condition and consequent behaviors or symptom).
4.To control: Researchers apply the findings of researches. This goal is accomplish when researchers change the antecedent conditions to prevent unwanted consequences.
PERSPECTIVES IN PSYCHOLOGY
1.Wilhelm Wundt (1832-1920) -Father of Psychology
2.Structuralism- Englishmen Edward Bradford Titchener (1867-1927)
3.Functionalism-William James (1842-1910)
4.Gestalt Psychology- Max Wertheimer, Kurt Koffa and Wolfgang Kohler
5.Behaviorism-J.B. Watson (1878-1958)
6.Psychoanalysis-Sigmund Freud (1856-1939)
7.Existential and Humanistic Psychology-Abraham Maslow (1908-1970)
8.Cognitive Psychology
(Please read up to understand more 1 - 8)
The scientific study of behaviors and mental processes.
Field of Psychology is considered as science because the scientific methods are used to acquire the body of knowledge
Goal of Psychology -
The goals of psychology are to describe, explain, predict and control the behavior and mental processes
1.To describe: The first step in understanding any behavior and mental process. Researchers describe the phenomenon of behaviors and mental processes as accurately and completely as possible.
2.To explain: Researchers explain the causes of the behaviors and mental processes after the findings have been tested, retested and confirmed.
3.To predict: Researchers have the knowledge to specify the condition under which a behavior is likely to occur (antecedent condition and consequent behaviors or symptom).
4.To control: Researchers apply the findings of researches. This goal is accomplish when researchers change the antecedent conditions to prevent unwanted consequences.
PERSPECTIVES IN PSYCHOLOGY
1.Wilhelm Wundt (1832-1920) -Father of Psychology
2.Structuralism- Englishmen Edward Bradford Titchener (1867-1927)
3.Functionalism-William James (1842-1910)
4.Gestalt Psychology- Max Wertheimer, Kurt Koffa and Wolfgang Kohler
5.Behaviorism-J.B. Watson (1878-1958)
6.Psychoanalysis-Sigmund Freud (1856-1939)
7.Existential and Humanistic Psychology-Abraham Maslow (1908-1970)
8.Cognitive Psychology
(Please read up to understand more 1 - 8)
Sunday, January 11, 2009
Psychology - 1st Seminar 11 January 2009
Human Psychology/Animal Psychology
Scientific behaviour or mental process of human
Psychology is now defined as the scientific study of behaviours and mental processess.
(many people perceive psychology as a field that only studies abnormal behaviours and mental disorders. Actually psychologists do not only study strange and unusual behaviour but they are also interested in the normal behaviours and mental processess as well).
_____________________ooooo________________________
Assessment
Quizzes - 4 seminar - 4 quizes - 20%
Assignment : Essay - 30%
Final Exam : - 40%
Internet participation - 10%
Grand Total - 100%
------------------------------------------------o ---------------------------------
Scientific behaviour or mental process of human
Psychology is now defined as the scientific study of behaviours and mental processess.
(many people perceive psychology as a field that only studies abnormal behaviours and mental disorders. Actually psychologists do not only study strange and unusual behaviour but they are also interested in the normal behaviours and mental processess as well).
_____________________ooooo________________________
Assessment
Quizzes - 4 seminar - 4 quizes - 20%
Assignment : Essay - 30%
Final Exam : - 40%
Internet participation - 10%
Grand Total - 100%
------------------------------------------------o ---------------------------------
Minutes of Meetings
Today is the first seminar on Bel 482.
Since there is no posting at all on this topic so I will be updating this subject first compared to others.
After all the discussions these are the main points that we needed to remember, memorize, understand, chew it, blender it we must remember these 10 items whatsoever amnesia that is going to hit us.
1. Chairman's address
2. Apology of Absent
3. Minutes of last meeting
4. Matters of arising out of the last meeting
5. Reports
6. Correpondence
7. Special Business
8. Any other Business
9. Date/time/venue of the next meeting
10. Close
_________________ oooo______________________
Def. of Meetings - a group of people meet to discuss , number of people is more than 2,
Formal meetings - It is a planned ahead, all committees need to be informed (email, faxed, memos but not verbal). It is a legal documents and accepted in courts and it needed to be stated in hardcopy to be an evidence if need be.
_________________________________________________
Markings - for this paper
1 - Meetings 1 (mock meetings ) - seminar 3 - 20 %
2 - Meetings (presentation with a group of 7) - seminar 4 - 40%
3. Meetings - Minutes of meetings (exam) final seminar 5 - 30%
4. Participation on line - 10%
Grand total 100%
__________________________________________________
Some terms to be used in the writing of minutes (make sure it is being applied)
quorom - enough number of people to start a meeting (sometimes determine by their agreement)
propose - suggestions
proposal - suggested ideas
seconded - agreeing the proposed idea
adjourn - meeting ended
shelf the proposal (postponed the proposal to next meeting
cast vote - only will be needed if there is equal vote. Chairman will decide and that is called cast vote.
carried out - after the meeting has accepted the proposal the proposal will be carried out
unanimously accepted (sebulat suara) - one voice
abstain - do not vote at all (duduk atas pagar)
Since there is no posting at all on this topic so I will be updating this subject first compared to others.
After all the discussions these are the main points that we needed to remember, memorize, understand, chew it, blender it we must remember these 10 items whatsoever amnesia that is going to hit us.
1. Chairman's address
2. Apology of Absent
3. Minutes of last meeting
4. Matters of arising out of the last meeting
5. Reports
6. Correpondence
7. Special Business
8. Any other Business
9. Date/time/venue of the next meeting
10. Close
_________________ oooo______________________
Def. of Meetings - a group of people meet to discuss , number of people is more than 2,
Formal meetings - It is a planned ahead, all committees need to be informed (email, faxed, memos but not verbal). It is a legal documents and accepted in courts and it needed to be stated in hardcopy to be an evidence if need be.
_________________________________________________
Markings - for this paper
1 - Meetings 1 (mock meetings ) - seminar 3 - 20 %
2 - Meetings (presentation with a group of 7) - seminar 4 - 40%
3. Meetings - Minutes of meetings (exam) final seminar 5 - 30%
4. Participation on line - 10%
Grand total 100%
__________________________________________________
Some terms to be used in the writing of minutes (make sure it is being applied)
quorom - enough number of people to start a meeting (sometimes determine by their agreement)
propose - suggestions
proposal - suggested ideas
seconded - agreeing the proposed idea
adjourn - meeting ended
shelf the proposal (postponed the proposal to next meeting
cast vote - only will be needed if there is equal vote. Chairman will decide and that is called cast vote.
carried out - after the meeting has accepted the proposal the proposal will be carried out
unanimously accepted (sebulat suara) - one voice
abstain - do not vote at all (duduk atas pagar)
Friday, January 9, 2009
What is Writing for Public Relations
Introduction
There are 2 senses for Public Relations Writing
1 Literal
2 Professional senses
Writing Process
- Elements
- to be communicated
- target publics
- channels
Basic Communication
Sender (PR practitioner) -----> Message (channel/media) -----> receiver (publics)
Publics (wikipedia)
Publics targeting
A fundamental technique used in public relations is to identify the target audience, and to tailor every message to appeal to that audience. It can be a general, nationwide or worldwide audience, but it is more often a segment of a population. Marketers often refer to economy-driven "demographics," such as "black males 18-49," but in public relations an audience is more fluid, being whoever someone wants to reach. For example, recent political audiences include "soccer moms" and "NASCAR dads." There is also a psychographic grouping based on fitness level, eating preferences, "adrenaline junkies,"etc...
In addition to audiences, there are usually stakeholders, literally people who have a "stake" in a given issue. All audiences are stakeholders (or presumptive stakeholders), but not all stakeholders are audiences. For example, a charity commissions a PR agency to create an advertising campaign to raise money to find a cure for a disease. The charity and the people with the disease are stakeholders, but the audience is anyone who is likely to donate money.
Sometimes the interests of differing audiences and stakeholders common to a PR effort necessitate the creation of several distinct but still complementary messages. This is not always easy to do, and sometimes – especially in politics – a spokesperson or client says something to one audience that angers another audience or group of stakeholders.
There are 2 senses for Public Relations Writing
1 Literal
2 Professional senses
Writing Process
- Elements
- to be communicated
- target publics
- channels
Basic Communication
Sender (PR practitioner) -----> Message (channel/media) -----> receiver (publics)
Publics (wikipedia)
Publics targeting
A fundamental technique used in public relations is to identify the target audience, and to tailor every message to appeal to that audience. It can be a general, nationwide or worldwide audience, but it is more often a segment of a population. Marketers often refer to economy-driven "demographics," such as "black males 18-49," but in public relations an audience is more fluid, being whoever someone wants to reach. For example, recent political audiences include "soccer moms" and "NASCAR dads." There is also a psychographic grouping based on fitness level, eating preferences, "adrenaline junkies,"etc...
In addition to audiences, there are usually stakeholders, literally people who have a "stake" in a given issue. All audiences are stakeholders (or presumptive stakeholders), but not all stakeholders are audiences. For example, a charity commissions a PR agency to create an advertising campaign to raise money to find a cure for a disease. The charity and the people with the disease are stakeholders, but the audience is anyone who is likely to donate money.
Sometimes the interests of differing audiences and stakeholders common to a PR effort necessitate the creation of several distinct but still complementary messages. This is not always easy to do, and sometimes – especially in politics – a spokesperson or client says something to one audience that angers another audience or group of stakeholders.
Channels
- specified media - specified audience (eg employees - newsletter)
- mass media - for mass audience (eg magazine, books)
ROLE
PR Writers Role
1 - Well verse with all aspects of the organisation
2 - Well verse about the organisation's public
3 - Be able to determine the best channels to seperate the message
4 - Well verse in communication (tools)
GOAL
Communicators - to inform
Receivers - learn threats and opportunities, understand, accepting realities, decide
Communicators - to teach
Receivers - acquire skills and knowledge to functions effectively in the community, learn appropriate values, behaviours and role from acceptance in the community
Communicators - to persuade
Receivers - to reach decisions, to adopt appropriate values, behaviours and roles for acceptance in the community
Communicators - to please
Receivers - to enjoy, relax, entertained, to be distrated from problem
TOOLS for WRITERS
- Equipment (references eg dictionary, internet, notes, trends, professional periodicals)
- Research
RESEARCH
1 - Essential first stop to writing
2 A process of gathering, organising, presenting, updating and revising information
3 (i) Primary resources
(ii) Secondary resources
RESEARCH - Primary Sources
1 - Interviewing
Characteristics for interviewing
- research the subject
- research the person we are going to interview
- prepare list of questions
- use recorder and take notes (do not totally depend on memory)
- Ask to explain if not sure of answer
- Ask specific question to get specific answers
- Ask one questions at a time
Character of an interviewer
- warm and responsive
- to create a permissive atmosphere
- must not apply pressure
From this primary resources to this research
- focus from the interview
- Questionnaires
(until then)...
Thursday, January 8, 2009
Psychology
Reading the syllabus on Psychology printed from iclass today, gave me an overview on what we are learning for this semester. ...cruising around the pages ....
At the moment the attempt is at the content only (betul tau I bukan ada masa sangat). Basically we did had some basic information on this subject.
We did discussed earlier some topics in Sosiology. It looks like we are going in-depth on human personality (seronoknya). Looking at the project paper, there is a similiarity in our Sosio project paper too.
Based on the summary on the chapter that we are going through there is a similiar objective on the research that we have done in Semester 2. (Literature Review). At least, now I will get the opportunity to improve my paper compared to last semester (menyedihkan). 8 marks upon fifteen (did not fit with my ego).
I will stop for now and it will be continued soon - promise...tau
At the moment the attempt is at the content only (betul tau I bukan ada masa sangat). Basically we did had some basic information on this subject.
We did discussed earlier some topics in Sosiology. It looks like we are going in-depth on human personality (seronoknya). Looking at the project paper, there is a similiarity in our Sosio project paper too.
Based on the summary on the chapter that we are going through there is a similiar objective on the research that we have done in Semester 2. (Literature Review). At least, now I will get the opportunity to improve my paper compared to last semester (menyedihkan). 8 marks upon fifteen (did not fit with my ego).
I will stop for now and it will be continued soon - promise...tau
It has been long...since
! the clan...sorry geng....I had taken a long break..lazying around with my kids..being a MOTHER mother..Period. So..when friends dropped by(the clan)..they are amazed to see my unclutered home..far better compared during the hari raya see...how I can improved with a bit more time..and they make comments like..who came to clean the house..your sister again aaa...!! cheh..podah...I do know how to keep my home fit for humans ....Enough said (lame excuse..ha ha) next..
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