Summary of Communication theory via Puan Notes

Communication Theory

Objectivess
a) understand the theories and concepts
b) the elements
c) recognise the importance of opinion former and opinion
d) understands the concepts hierarchy

Theories

Kloppers 1960
- one way comm
- hyperdemic effect
- comm was trasfers of ideas, feelings, knowledge from one mind to another

Schramms 1955
- 2 way communications
- Communications with feedback, correspondence
- Be able to adapt and alter when neccessary

Silent Communication
- Letters, Numbers (character) - 2009, RM200
- Space (distance to show dislike)
- Artefacts - expensive watch , cheap shirt
- Movements (shrug, shake)
- Smell - Appetising
- Touch - soft eg silk - expensive
-Colour - Red - angry, stop , Orange - speed, slow down

Meaning
- Denotative
- Conotative
- Syntatics
- Semantics
- Icon
-Index
- Symbol
-Simile
-Metaphor
- Allegory

Understanding
- Effective Communication
- Ineffective Communicaiton

Source Characteristics
- Source credibility
- Source Attractiveness
- Source Power

Message Characteristics - Pg 16-17
- Repetitions
-Decay
- Wearout
- Positive
- Neutral
-Negative

Two Step Model
- Opinion leader
- Opinion founder

Diffusion of Innovation - Pg 21
- Time
- Internet Access
- Digital TV Access
- Mobili Phones

Product Life Cycle
- Introduction
-Growth
- Maturity
- Reinvention
- Decline
(against time)

Marcom Strategies (elaborate)

Marketing Objectives (elaborate)

Marcom Objectives (elaborate)

Hierarchy of Effects (elaborate)

Problems Solving (elaborate)