what do you think is their role, so we knew that PR responsibility is to be the middle person for their firm and the public
since the best part what they are doing for both is in writing, PR writer do not write like a journalist or sell like an advertising agency they are to advise, be part in the management, be spokeperson for the employee for the employer, give the ideas with their cognitive thinking and be expert in doing research..
what they wrote must be accountable..reliable..trustworthy...or they had lost all the trust from the public...
..they should write with facts and should not be tailormade to suit his employer needs...
and to be good at all this...the writer need to be...
good at their tools...
their English Language, grammar, knowledgeable, using current style, using the current communication media...e-mail...desktop publishings..and others...
so..later..
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